Recruiting: Digital Marketing Manager

The Ski Company is looking for a Digital Marketing Manager

The Ski Company is looking for a Digital Marketing Executive to work across their three brands; SnowSkool, The Chalet Company and The Ski Company. Working closely with the Directors, you will help to define and then deliver the company’s digital marketing strategy within the timeframes and budget set

Key Responsibilities:

  • Develop/ execute social media plan (including paid social)
  • Develop/ execute email marketing plan
  • Develop/ execute content marketing plan
  • Website management/ development (with help from external agency) – content, design, meta data, visual assets, identify improvements in the customer journey
  • Manage/ develop reputation of the brands within the industry whilst forming relationships with influencers in the space and on a national level
  • Plan & execute wide-ranging digital PR campaigns
  • Train/ manage in-resort staff to source content
  • Monitor marketing conditions, industry best practice and competitor sites/ activity
  • Manage annual digital marketing budget
  • Report/ track/ measure success of campaigns & activities
  • Work with Google Ads manager on reporting and performance improvements

Essential Skills:

  • Strong understanding of digital marketing landscape
  • Previous experience managing B2C marketing campaigns and owning marketing budgets
  • Social media strategy & execution experience including running paid social campaigns
  • Email marketing campaign experience – segmentation, design, copy and performance analysis
  • Google Analytics & Facebook Insights knowledge and experience developing reports and dashboards
  • Excellent copywriting skills; impeccable grammar and diverse vocabulary

Desirable Skills:

  • Travel industry experience
  • Editing and/ or creating videos, photographs and other multimedia content such as infographics
  • Previous exposure to Google Paid Search campaigns
  • SEO – content creation and optimisation
  • Facebook Blueprint and Google Analytics IQ qualifications
  • Languages (French or German) a bonus

You:

  • Love skiing (or snowboarding)!
  • Project management experience & strong organizational skills
  • Proactive/ “can do” attitude & fantastic influencing skills
  • Exceptional attention to detail
  • Top-notch communication skills
  • Curiosity to develop your skills and think creatively to continually improve our approach

Key Relationships with:

  • Company Directors (two)
  • Salesperson
  • Client Service Managers (two)
  • External Website Developers (two)
  • External Marketing Consultant
  • External Google PPC Manager

Perks:

  • Competitive salary commensurate with skills & experience
  • Flexible and remote working options
  • One day per week in Bristol
  • 20 days holiday + 8 bank holidays
  • Discounts on ski holidays, equipment & clothing
  • Friendly, supportive & diverse company culture

If you are interested in applying, please email CV and cover letter to [email protected]

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